Agent-native analytics.
One governed business intelligence platform for your team, your customers, and your agents. Describe what you need and Semaphor builds it: grounded in your semantic model, verified against live queries, embeddable in your product, secured per tenant.
One platform. Every analytics job.
Stop running one stack for internal BI and another for your product. Semaphor serves both from the same governed core.
Modern BI without the seat tax.
Explore governed data, build dashboards in minutes with your coding agent or the visual editor, get briefings delivered when something changes, and ask questions in plain English. Self-hosted if you need it.
Semaphor for internal BICustomer-facing analytics without the build.
White-label dashboards and data apps embedded in your product, with multi-tenant security built in. Your customers self-serve their own views and ask questions in plain English. React, Vue, or a single iframe.
Semaphor for embedded analyticsAnd for your agents. Everything above is headless. Your agents query the same governed semantic layer over API and MCP, and every answer is verified, never guessed.
No one sets out to build a BI tool.
It starts with “just a few charts.” Then come permissions, multi-tenancy, row-level security, drill-downs, filters, exports, scheduled delivery, and a dashboard backlog that grows faster than your team. Six months in, you’re maintaining a home-grown BI tool instead of building your product.
Analytics used to be a differentiator. Now your customers expect it.
- Dashboard backlog growing weekly
- PMs stuck between customers and devs
- Support tickets for every data question
- Fragile permission systems
- Customers self-serve their own views
- Zero dev time on dashboard requests
- Enterprise-grade permissions built in
- Ship features, not internal tools
What starts as “just reporting” quietly becomes infrastructure your team now owns.
Semaphor replaces that entire layer with something purpose-built.
Any agent can write code. Only Semaphor governs the analytics.
Every metric in Semaphor is grounded in your semantic model and verified against a live query, so the numbers are governed, not guessed.
Grounded
Bound to real fields in your semantic model. No invented columns, no hallucinated metrics.
Verified
Every number traces to a governed query that actually ran. Reproducible, not generated.
Governed
Row-, column-, and connection-level security applied on every query, automatically.
Your customers serve themselves. Inside your product.
End users filter, drill down, build their own views, and ask questions in plain English, each seeing only their own data. No dashboard request tickets, no waiting on your team. Try it below: this is the exact experience that ships in your product.
Embed in minutes,
not months
Decoupled from your codebase. Indistinguishable from your product.
Drop in an iframe for instant setup, or go native with our embedded dashboard SDK for React and Vue. Ship customer-facing analytics in minutes.
Why teams choose Semaphor
Built on open standards. Full control over your analytics experience.
Ship changes without redeploying
Update dashboards, add charts, change layouts. All from the browser. Your engineering team stays focused on the product.
Works with your existing stack
Drop in an iframe, or go native with React, Vue, and Web Components. No rip-and-replace required.
Looks and feels like your product
White-label styling with full control over fonts, colors, and layouts. Your customers will never know it's embedded.
Built for multi-tenant SaaS
Row-level, schema-level, and connection-level security. Each customer sees only their data, out of the box.
Self-service without chaos
Self-service analytics that lets users create personalized views and ask questions in plain English. No more support tickets.
Open by design, no lock-in
Use our charts or plug in any visualization library. Standard SQL, open APIs, your data stays yours.
Connect to any data source
Power your analytics with live data. No ETL pipelines, no data duplication, no sync delays.
Built different
Traditional BI tools weren't built for customer-facing analytics. Semaphor is.
| Feature | Semaphor | Sigma | Looker | Metabase |
|---|---|---|---|---|
Agent-built, governed analytics Generate governed dashboards and data apps from Codex or Claude via MCP, verified against live queries. | ||||
One platform for internal and customer-facing analytics Internal BI and embedded, white-label analytics served from the same semantic model, permissions, and APIs. | Limited | Complex | Limited | |
Self-Running Agentic Analytics Proactive agents that surface insights, deliver reports, and drive action without anyone asking. | Limited | |||
Customer-facing self-service reporting End users create and share dashboards within their tenant. Built-in RBAC. | Limited | |||
Context layer Understands your business context including documents, APIs, user preferences, and calendars so agents deliver insights that actually make sense. | Limited | Limited | Limited | |
Bring your own visuals Micro frontend architecture. Build with any charting library, render natively inside Semaphor — no iframes. | Limited | |||
Compose SQL and Python using AI Every query is grounded in your context layer and validated before execution. | ||||
One-click GitHub integration Commit changes and version control your dashboards, models, and configs. | ||||
Self hosted option Run Semaphor in your infrastructure. Built on open standards. | ||||
Multi tenancy Row level, schema level, connection level, and project-based isolation. | Complex | Limited | ||
White label ready Complete customization to match your brand | Limited | Limited | Limited |
Based on publicly available documentation. Features and capabilities may vary.
Loved by fast-moving teams
Semaphor has transformed our product and data team's workflow. They can now more quickly prototype and test new use cases directly in our application with our clients, significantly reducing feedback cycle time. Plus, Semaphor's styling options are outstanding, fitting seamlessly with our product's design.
Semaphor strikes a rare balance between flexibility and structure, giving us the power of a full BI platform without locking us into rigid data models or charting libraries. We've used it to build complex and unique dashboards by combining custom React components with dynamic SQL and materialized views, all while maintaining strong performance. Overall, we've been very happy with how naturally it fits into our workflow and how well it scales as our data and product needs continue to evolve.
The team at Semaphor is fantastic—they're responsive, knowledgeable, and truly dedicated to helping us succeed. Semaphor is an incredible product that not only looks great but performs seamlessly, enabling us to push to production twice as fast. Our customers are thrilled with the data insights we're able to provide, all thanks to Semaphor!
We've been using the Semaphor dashboard for over a year now, and the experience has been excellent. The platform is reliable, intuitive, and clearly well-maintained. What really stands out is how seamlessly updates are handled. New features and improvements are rolled out smoothly, with no disruptions or migration issues on our end. Everything just works, which makes it easy to trust the product in day-to-day use.
Semaphor allowed our team to launch customer analytics in under a day, enabling us to stay ultra focused on delivering real business value while seamlessly addressing key customer needs. It eliminated distractions, so we could concentrate on what we do best and do it faster.
Flexible plans for every stage
Plans cover internal BI, embedded analytics, or both. Talk to us to find the right fit.
For teams getting started
- Dashboard embedding
- White labeling
- Multi tenancy / Row level security
- Self service Analytics + AI
For scaling products
- Dashboard embedding
- White labeling
- Multi tenancy / Row level security
- Agentic signals
- Self service Analytics + AI
For enterprise grade products
- Unlimited users and dashboards
- Multi tenancy / Row level security
- Self service Analytics + AI
- Unlimited Agentic signals + custom workflows
- Enterprise Support