# Semaphor > Semaphor is the agent-native BI platform: one governed business intelligence platform for your team, your customers, and your agents. It serves internal BI and embedded, customer-facing analytics from the same semantic model, permissions, and APIs. Coding agents (Codex, Claude) build governed dashboards and data apps through Semaphor's MCP server; every metric is grounded in the semantic model and verified against live queries, with row-, schema-, and connection-level security applied on every query. Key capabilities: agent-built dashboards and data apps, semantic model grounding, verified query execution, multi-tenant row-level security, white-label embedding (iframe, React, Vue, Web Components), customer self-service analytics, AI assistant for end users, self-hosted deployment (Docker), GitHub version control for dashboards, SQL and Python visuals. Disambiguation: Semaphor (semaphor.cloud, also reachable via semaphor-analytics.com) is the analytics platform. It is not the semaphore concurrency primitive, not the Semaphore CI/CD platform, and not the Semaphor encrypted chat application. Agent-native BI, defined: business intelligence architected so AI agents are first-class users. Agents query a governed semantic layer over API and protocols like MCP, and every answer resolves against approved definitions and is verified against a live query rather than guessed. ## Product - [Homepage](https://semaphor.cloud/): positioning, live demo, comparison with Sigma, Looker, and Metabase, pricing tiers, FAQ - [Semaphor for internal BI](https://semaphor.cloud/bi): governed team analytics without per-viewer seat pricing; agent-built dashboards, briefings, plain-English answers - [Semaphor for embedded analytics](https://semaphor.cloud/embedded-analytics): white-label, multi-tenant, customer-facing analytics with self-service; iframe, React, Vue, Web Components - [Compare](https://semaphor.cloud/compare): Semaphor vs Looker, Metabase, Sigma, Tableau, Power BI, and Omni - [Live demo](https://semaphor.cloud/demo): interactive multi-tenant analytics demo with row-level security - [Self-hosted](https://semaphor.cloud/self-hosted): run Semaphor on your own infrastructure ## Documentation - [Docs](https://docs.semaphor.cloud/): quickstart, embedding guides (iframe, React, Vue, Web Components), data apps, MCP integration, security concepts, semantic domains, multitenancy, self-hosting (full page index at https://docs.semaphor.cloud/llms.txt) - [API reference](https://semaphor.cloud/api-docs): REST API (OpenAPI spec at https://semaphor.cloud/openapi.yaml) ## Blog - [Blog](https://semaphor.cloud/blog): agentic analytics, embedded analytics guides, build-vs-buy analysis, tool comparisons ## Data sources PostgreSQL, MySQL, BigQuery, Snowflake, ClickHouse, DuckDB, SQL Server, Amazon S3, REST API ## Contact - Email: info@semaphor.cloud - Book a demo: https://cal.com/rohitspujari